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This way we can make sure that people who come on the rides will at least have two things in common (bikes & work)
This is the issue I think.
First; the positioning you are going with is 'premium' given the membership fees and the type of audience you are targeting. Although there is zero attention to detail and the design/photography is poor at best. Maybe its a reflection of your audience which can't be a compliment.
Second; Sport in general demands to be inclusive and you are going for 'exclusive'. The category you have narrowed down is full of self entitled white men (not all but most). You either are lying to yourself or everyone else when you say you are looking to diversify the membership.
This is how we make Etonian out of touch politicians or Brexit or Red Hook Crit (troll-face.jpg). Bubbles with single dimensional people/views. More inclusivity and diversity is ALWAYS the best way to go. That is the reason you will face criticism here or anywhere apart from Canary Wharf.
And personally I think even £75 is bad value compared to £130 RCC. You are Vulpine of the MicroCC world going for a market gap that you have convinced yourself exists but it doesent. I hope you have other income(s).
amey-
So much all of this.
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I don't think that there is anything wrong with trying to position ourselves towards a particular group of people within something like cycling. There are plenty of people, brands and organisations that do it already with cycling other sport.
It's one aspect of the social side of the sport. Corporate money helps pay for and supports the majority of sport in this country and elsewhere.
We aren't lying to ourselves but all sports participation isn't solely jumpers for goal posts.
Fully expect forums like this to bash it, as it's not aligned to what you want from the sport or people associating themselves with it.
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Bubbles with single dimensional people/views
Exactly as that'd be terrible. Imagine a place like that but with the opposite view + outlook. All remoaner, pseudo anti-capitalist craft-beard cunts, bashing tories and sneering at anyone in a suit...
PhilDAS
JamVelo
iltmimi
We run one Expedition a month and they are listed here: http://ec1collective.com/event
The voucher is only for club kit, so doubt the resale of that would be worth it.
The Torq pack is made up of 1x energy bar, 1x energy chew, 1x energy drink powder and 1x energy gel. And yes the 30% discount of across the full Torq range for all future member orders.
We are still finalising the additional discounts but hope to include socks, shoes, insurance and helmet by the end of the year.
When you apply you supply a personal and work email, and we look at the work email to determine what industry you work in. This way we can make sure that people who come on the rides will at least have two things in common (bikes & work)