When you apply you supply a personal and work email, and we look at the work email to determine what industry you work in. This way we can make sure that people who come on the rides will at least have two things in common (bikes & work)
We do that to grow awareness of EC1 and target people based on their location and interest in cycling, as targeting by job and industry isn't great on FB and Instagram.
how does that work with advertising on Instagram?