When you apply you supply a personal and work email, and we look at the work email to determine what industry you work in. This way we can make sure that people who come on the rides will at least have two things in common (bikes & work)
It doesn't if it's the same person running that and their FB advertising. I was targeted on FB although my profile should make clear I'm penniless, work for a charity, and regularly post my disdain for unfriendly cycling clubs and full-kit wankers.
how does that work with advertising on Instagram?