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I don't see the cynicism. I read it as "I do really long rides, often over multiple days. Indeed I am shortly about to do an really really long one, and it will be difficult and could even be dangerous. However, don't make the mistake that I am taking it seriously. Appearing to take it seriously is for other people. People whose bike was probably the same cost as mine, but off the peg. People who can pronounce sportive without sneering. I only take war, cancer and famine seriously. And Morissey".
chez_jay
It's Jo Burt, everything comes with a healthy dose of cynicism.