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I think the term is used as much to describe the quality of content as much as it's intent with regards to generating clicks, and the BBC being relieved of the obligation of generating advertising revenue could arguably afford not to bombard its patrons with idiotic non-articles couched in open ended hyperbole. Unless they really want to be competing with the Daily Mail for people's .5ms attention spans centered around salivating reportage of Tess Daily's neckline/bikini...
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Clickbait headlines are written so as to tempt clicks to ad views.
Not quite true.
The unique page views are worth money in themselves. That's what click bait is after. The hits are syndicated and rights are sold on. This is then used to bump stats and demonstrate the engagement value of the 'network' that now owns the rights.
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miro_o
@mashton
Yeah, but they're not clickbait are they? To be that they'd have to be plastered with ads, of which there are none on the site.
Clickbait headlines are written so as to tempt clicks to ad views. Therefore they are written to be as good as headlines can be at piquing interest. So, if a legitimate journalist site uses the same style, what does that imply? To me it implies they are writing an engaging site, no?