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@Oliver Schick
A new bike hire offering in London:
https://www.theguardian.com/environment/bike-blog/2017/jul/12/londons-first-dockless-hire-bike-scheme-launches
The difficulty here, of course, is how scarce footway space will be occupied by these bikes:
http://www.standard.co.uk/news/london/new-boris-bike-rivals-obike-told-to-remove-obstructive-bicycles-from-streets-days-after-launching-a3588336.html
Meanwhile, in Manchester:
https://www.theguardian.com/commentisfree/2017/jul/16/manchesters-bike-share-scheme-isnt-working-because-people-dont-know-how-to-share
(The same things happened in London if I recall correctly, and then people got used to the bikes and despite ongoing small-scale vandalism the scheme generally runs well.)