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  • Did they show it? All I've seen is him taking the bottle, then the tv director switches to the camera behind the group and you see him throw it away.

  • The ITV footage was an extended version of the cycling hub tweet, you see him tip the bottle up and see the back of his head go down as if he's taking a big old swig, there's no way he's pouring it on his head, but you can't see his face, so I guess there's enough doubt?

  • CSI: Lufguss

    I guess we'll never know if a Frenchman took a refreshing sip of Evian atop the Peyresourd from a perfectly chilled bottle, beading with condensation as a woman in the background trains chic...

    This is just a fucking viral marketing campaign, and you're in on it, aren't you?

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