What time is it? Watches and horology

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hugo7 in reply to @mmccarthy

I don't understand the same feeling with regards to watches though.

You've sort of answered your own question really. You don't.

How do the manufacturers justify the cost and what is it that makes the consumer willing to spend so much? (Let's pick an arbitrary amount of £5k for example)

It's an incredibly complex combination of economics and marketing. Fundamentally it's about convincing the target consumer that the features they are currently offering are a benefit.

PP make a big deal of legacy (aka hand-me-downs)...which is totally warped if you think about it.

At a £5k you get an entry level Rolex. For that you get brand, trickle down "R&D", build quality, and once depreciated an inflation proof investment. You can assign objective values, but they are inherently meaningless concepts that individuals choose to assign values to. The only things that should matter are comfort on wrist, accuracy, and c.20ft. water proofing.

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ChainBreaker in reply to @hugo7

supply and demand.

Something is only worth what someone is willing to pay for it.

IE its not purely about the manufacturing costs.

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hugo7 in reply to @ChainBreaker

But shit like this still costs a fair bit:

... although its probably still only 0.01% of a what they spend on marketing.

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