Sumo-
If only it were that simple! Then it would just be about education. The problem is that these people consider these concepts a crucial part of their identity and their brain shuts down any attempt to challenge that aspect of them.
According to the researchers, some values are apparently so crucial to your identity, that the brain treats a threat to those ideas as if they were a threat to your very existence.
Would be really interesting to read some research that shows how these ideas become so entrenched in the first place though. Not enough taught about critical thinking at an early age? It gives them a sense of purpose, a sense of belonging within a group?
To be honest, I wish we could just ignore people like this and disregard them as dumb f****, but their actions do have an effect on the rest of us, and it can be a dangerous one (e.g. Current measle outbreaks).
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Doctor_Cake
This podcast has some interesting insights into why it's so hard to argue facts and logic which people who hold strong beliefs, like flat-earthers and anti-vaxxers.
This link is to the first of 3 in the series.
https://youarenotsosmart.com/2017/01/13/yanss-093-the-neuroscience-of-changing-your-mind/