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I can understand the craftsmanship element. But if you put a pair of similar models from Rolex and Steinhart, I'd be hard pressed to tell them apart on quality. Certainly not to the extent that one would likely cost 10x the other. Obviously the advertising costs are a factor for one and not the other, and there's a supply and demand element also.
F1 is at the cutting edge of many different aspects of engineering research. I don't believe watch manufacturing is on a similar level. I'm sure watch manufacturing makes use of advances in precision engineering, but I doubt that it's driving it.
On the car note, I do in general feel the same about expensive cars, but I can see where the increased value & cost comes from. But then again, the sum cost of my 2 of my 3 dream cars is about £25k (granted the other costs around £40k). I may well just be erring to far on the side of frugality on both the car and watch front.
While the price hike is clearly not relative, there is no doubt the craftsmanship and metallurgy in a marque time piece is above and beyond cheap manufacturing techniques.
You like F1.
It will still get you to the shops.
Similar non?