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I don't buy that the R&D costs are the reason.
I've got a solar powered, radio controlled watch with a 10 month power reserve that retails for around £350 or so.
I likely have remarked positively on the Navitimers (I do like a slide-rule bezel), but in all honesty, I wouldn't swap it for my Citizen.
Research and development cost money. Quality workmanship comes at a price. Those men and women in their white lab coats and magnifying headgear are experts in their field
Im sure you said once that you liked a Breitling that was posted here.