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  • If watches were cars Seiko would be the Toyota to the exotic supercars of the Swiss watch world. Sure they are going to be reliable, some have clever tech, and some of them don't look all that bad, and some are expensive (analogous to a Lexus?)

    But I don't understand why anyone gets excited about any of them.

  • As a tangent to this point, with supercars, I can understand where their high price tags come from. I understand why people are willing to shell out so much more money than your average car to own one.

    I don't understand the same feeling with regards to watches though. How do the manufacturers justify the cost and what is it that makes the consumer willing to spend so much? (Let's pick an arbitrary amount of £5k for example)

    Is it that it's more an item of jewellery than a time-keeping instrument?

    This is just a general question to anyone who fancies chipping in with some info, but I'd be interested to hear people's opinions.

    P.S. I can't remember the last time I saw a watch that wasn't a Seiko/Citizen that I'd like to own. I am a heathen.

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