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A and b are both valid, but unfortunately many voting discussions are related to c: Emotions.
Leave won on c, not on a. Can add exploit c more? I'm not sure.
http://www.cracked.com/blog/how-dumbass-memes-turned-into-modern-propaganda
Scroll down to 2013 bit. Purely opinion but interesting I thought.
Now it's all not the end of the world but it would just be unfortunate if targeted ads / Facebook political add would only heighten divisions. Fptp is already a cluster.
No doubt a million good opinion pieces are written about that right now in science and technology magazines :)
JWestland
miro_o
cracked.com?
'top 5 memes destroying democracy'?
This reminds me of discussions in the 90s about TV advertising.
There is a feedback loop (which leads to some fucking crazy ideas gaining validation) but there is a/ more info than ever before (no excuse for being mislead) and b/ no going back.