• https://www.theguardian.com/technology/2­017/may/07/the-great-british-brexit-robb­ery-hijacked-democracy

    A very long dense read, no time atm to evaluate if laws have been broken, or if it's just a bunch of scummy rich people coming together.

    What doesn't help is that there's no map of Remain cash, for reference.

    Sry not sry for the dredge.

    Most of this isn't new (some of the personal connections highlighted are new to me). Analysts in washington are trying to reverse engineer how the Trump campaign targetted content to selective groups of black voters but it will take time. There is no doubt it was sophisticated (mis)use of data.

    I think it's worth considering that these techniques are becoming known marketing tools and if the Hillary or the UK Better Together campaigns (both with significantly better funding than their opposition) weren't using these techniques then why not? I don't presume they rejected the idea based on principle. Maybe complacency?

  • Well that's the snag for me: Was this sophisticated marketing or a breach of UK electoral law (outside cash / influence)

    The jury us still out on that. If course everyone is free to use the same legal (though obtrusive perhaps) marketing techniques.

  • I think it's worth considering that these techniques are becoming known marketing tools and if the Hillary or the UK Better Together campaigns (both with significantly better funding than their opposition) weren't using these techniques then why not?

    First I would say these where not well known prior to this election cycle, but are sure to make the world a worse place in the future. Secondly, this type of strategy does not work with a traditional political campaign as it essentially relies alternative facts and complete fabrications targeted at conspiracy minded voters. EX: Global elites, euro cabals, Taking our country back

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