What is a hipster? Look at this fucking hipster...

In the 1660s, ownership of Soho Fields passed to Henry Jermyn, 1st Earl of St Albans, who leased 19 out of the 22 acres (89,000 m2) of land to Joseph Girle. He was granted permission to develop property and quickly passed the lease and development to bricklayer Richard Frith.[7] Much of the land was granted freehold in 1698 by William III to William Bentinck, 1st Earl of Portland, while the southern part of Soho was sold piecemeal in the 16th and 17th centuries, partly to Robert Sidney, Earl of Leicester.

This in when it started going downhill.