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IAM tried it and the UCi banned their first version. They came back with something else very similar..
http://www.cyclingweekly.com/news/latest-news/uci-blocks-iam-cyclings-personalised-jerseys-153396Also MTN-Quebeka tried names once I think...
hms
@dubtap
Didn't someone try the footy jersey style rider names on the back like Sky a while ago and fall foul of UCI?