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Basically, broadcasting live sporting events is expensive and only viable if there is a tv station willing to step up. In France (and a host of other European countries) there is enough promise of an audience to make it worthwhile. Here in the U.K. there isn't, so no broadcaster will take it on.
BC could do it, but it would cost tens of thousands of pounds, which doesn't seem like value for money for them.
Shit that the British RR wasn't on tv. Somehow they managed to get the Highlights from the French RR on Eurosport last night, but not the Brits. Le sigh.