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If you just buy assets badly, deliver poor output nobody will want to buy those assets.
Pickford got £30m for them because he was all that stopped them being relegated in Feb.
They paid £25m for Didier N'Dong and Djobodji last summer along with £12m on Oviedo, Gibson and McNair.
Khazri, Lens, Borini and Alvarez bought for £40m the season before - Lens played half a season, Alvarez 5 games and the other two played most games but bought at top of market value.
13/14 - Altidore, Scocco, Bridcutt, Mavrias and Giaccherini signed for combind £25m and were all unmitigated flops
That's £100m of utter shit which they may have recouped £15-20m on.
If you keep churning through managers, who are only worried about surviving the drop this is the mess you get in.
Louise Taylor, exposing the creaking framework that is Sunderland
https://www.theguardian.com/football/blog/2017/jun/20/sunderland-10-years-relegated-championship
how can a club be £110m in debt, after 10yrs in the premier league? Looks like Sunderland are the next to go the way of Portsmouth/ Coventry/ Charlton.. Not going to be good for those fans..