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Haven't checked this thread in a long time so this might be a bit late, but hey ho
Why not give something like http://www.shopify.com a go as a start for a webshop? Sure your margins won't be as good as with something bespoke, but you can get something decent up for very little money and once you're ready you can move on to something more appropriate.
PM if you want me to help out, more than happy to
kboy
Thanks James
Yes, I no longer need to worry about treading on their toes, but I do need to be very choosy with my expenditure for a while which means that a website with e-commerce and subscription management might be a way off, however I would happily provide a mail order service via email.