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@Heldring
The colors are not really an issue equality imo, pink is not 'less' than blue or vice versa. What can be seen as disturbing is 1) seperating candidates by gender (which can be useful and seems to be desired by some candidates themselves); 2) using binary colors/gender distinction to do so; 3) as @Cazakstan pointed out pink/blue plays on traditional stereotyping tropes which is lazy
Maybe the solution is to give every rider the ability to choose whatever color they want and feels happy with. Easy to find whoever you want then too