Gove is Murdoch's man and his wife works for Dacre. Bring Gove in and you get the support of the Murdoch press and the Mail. There is a suggestion that Murdoch insisted on it as a condition of support.
Perhaps due to this he's got sway with loads of freelance journos, the kind that'll happily support certain Labour-blaming narratives, global-warming obfuscation, general directed outrage etc.
Do people like Michael Gove? Why did she bring him back, will that make her more popular?
I can grudgingly see why Boris is popular, but Gove... not a clue