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Target market must be people so stupid that they could have bought the jacket in one of the many Vulpine sales, but now think the jackets are worth more because the brand may be on the verge of extinction.
I would hazard this is a small group.
Or in a months time the jackets will be reduced by 25% of this higher asking price.
There won't be any range changes as a result of them going under for a 6 months to a year. All this will have been under Nick - presumably the really late deliveries that caused some of the cashflow issues in the first place.