This is interesting, if not a little worrying;
https://www.marketingweek.com/2017/06/05/mark-ritson-%E2%80%8Bhow-win-election/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=3507130&sid=MW0001
compared to cambridge analytica thats a bit basic
all marketing week content is PR fluff for agencies.
@amey started
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This is interesting, if not a little worrying;
https://www.marketingweek.com/2017/06/05/mark-ritson-%E2%80%8Bhow-win-election/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=3507130&sid=MW0001