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Is it not just that there is spare cash to be had? I doubt we're at market saturation for expensive (if not quality or actually useful) cycling shit. Call it elite and pre-vetted with a bit of san-serif fonting and people will make money from selling some kit. Look at the Rapha thread, people are desperate to spend money on something. A brand coming close will definitely sell some gear
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Le Col made Rollapaluza kit back in 2011-12. They used to (and probably still do) make club kits. The quality was actually pretty good - I still have 2 or 3 jerseys. I don't really begrudge a guy making good quality kits for clubs.
youramericanlover
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@amey
Ignoring EC1; is Le Col Vulpine of 2018? Why do these brands exist? What market gap are they filling?
Or is this a case of ex-pro having run out of choices to make money after retirement hence a crowdfunded "brand"? I like Dan.