Launched yesterday in what the group hopes will represent a major step forward for the growth and stability of the sport, first details of the Velon project were finally unveiled.
Comprising eleven of cycling’s top WorldTour teams and targeting goals of making the sport more dramatic, introducing new technology and building a more sustainable and credible future, the group aims to transform the landscape of the sport.
It hands member teams new negotiation power in discussions with the UCI and with race organisers such as ASO, thus strengthening the hand of one of the most important stakeholder groups in cycling.
However while the launch document introduced Velon to those who follow the sport, many important details were not explained due to its brevity. CyclingTips spoke in depth to the group’s CEO Graham Bartlett, who previously worked with UEFA and Nike and was commercial director for Liverpool Football Club, getting greater detail on a variety of topics.
edit - then the stuff below won't really interest you!
https://cyclingtips.com/2014/11/velon-interview-part-i-how-ceo-bartlett-believes-group-can-transform-cycling/