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Sky themselves think differently. This press release from their website is pretty much 100% cringe.
Fans are being given the opportunity to be right behind Chris Froome
and his teammates at this summer’s Tour de France, where riders will
be wearing a special white jersey edition of the Team Sky kit.The new design, which has been produced in partnership with Castelli,
will still feature all of the elements which have made Team Sky riders
so recognisable in the peloton, but with the traditional black jerseys
swapped for a new, white design. The jersey will continue to carry the
distinctive data pattern featured on the 2017 Team Sky kit. And
fans will have the chance to see their name featured on the jerseys
worn by Team Sky at the Tour de France team presentation in Dusseldorf
on Thursday 29th June. A selection of lucky fans will see their
names printed into the blue line on the back of the jerseys which will
be worn by riders as they are introduced to the crowds.Fans who want to apply for the chance to see their name featured on
the back of the special edition presentation jersey have until the
13th June to enter their details at: teamskypromotions.com/whitejerseySpeaking about the new Team Sky Tour de France jersey, Team Principal
Dave Brailsford said: “We have always admired Castelli given their
heritage and our shared passion for innovation. That’s why our kit
this season reflects our history as a team and our ambitions for the
future - with Italian flair and design. And our riders love it.
“Castelli also looked at different colours during the design process
last year. We all loved the white. We are always up for doing things
differently and decided the best time to unveil it would be at the
Tour - the world’s biggest bike race. We can’t wait to get racing
wearing it.”Chris Froome, who this year will be targeting a fourth Tour de France
victory, said: “The backing we get from Team Sky fans means so much to
the riders, and it really makes a big difference to us wherever we are
racing. “Giving fans an opportunity to be right there with us as
we kick off this year’s Tour de France is just a small way for us to
say thank you for that support.” The Team Sky 2017 Tour de France
kit will be available for purchase as a limited edition from 12 June
through http://www.castelli-cycling.com and through selected Castelli
retailers. Steve Smith, Brand Manager at Castelli, said: “One of
the designs we looked at for the 2017 season was a white version of
what eventually became the 2017 Team Sky kit. We all knew that we
wanted to use the new design, and the Tour is the perfect opportunity
to do that. “The kit looks so modern, and yet classic at the same
time. We can’t wait to see it being worn by Team Sky.”Read more at https://www.teamsky.com/#IYfkkazzjQDgjuih.99
Probably some kind of selling more shirts to our fans gain. It's all a bit football if you ask me.