Pivot. It's very easy to reposition them as 'accesible' (cheap) now. It should've been that from day one anyway. A win for Mango bikes if the do this well IMO.
It might just be me but I think Mango stands out from foffa and others as their 'cheap' bikes are genuinely good value.
Genuine question - how can a company that sell bikes for less than £300, sell urban cycling jackets to the same people that cost more than their bike?