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  • Genuine question - how can a company that sell bikes for less than £300, sell urban cycling jackets to the same people that cost more than their bike?

  • Pivot. It's very easy to reposition them as 'accesible' (cheap) now. It should've been that from day one anyway. A win for Mango bikes if the do this well IMO.

    It might just be me but I think Mango stands out from foffa and others as their 'cheap' bikes are genuinely good value.

  • True, they started with cheap, remained withing cheap, and never over promised AFAIK.
    Prefer the Mango brand definitely more than Foffa.

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