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Genuine question - how can a company that sell bikes for less than £300, sell urban cycling jackets to the same people that cost more than their bike?
andyp-
Do a sports direct; buy brands, slash production costs (& quality) and pile them high?
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Expect shit branded fruit of the loom t-shirts...
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Pivot. It's very easy to reposition them as 'accesible' (cheap) now. It should've been that from day one anyway. A win for Mango bikes if the do this well IMO.
It might just be me but I think Mango stands out from foffa and others as their 'cheap' bikes are genuinely good value.
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I don't think that will be there main play. I imagine they will keep the two brands separate but look for cost efficiencies between the two. Vulpine didn't fail because there was a shortage of people willing to buy their clothes - people don't really care what's behind the brand, whether it's PE at Rapha or Mango Bikes at Vulpine.
Also there are plenty of £50k+ earning people riding Mango bikes
Thrustvector
mustardbeak
amey
Tenderloin
Makes sense to me - different target market but a business with logistics/stock mgmt etc to overcome the issues of previous owner.