Vulpine have been acquired by Mango Bikes.

No, me neither.

How awful.

Gaspipe fashion fixies, no? Bit of a comedown from August customs...

https://www.mangobikes.com/bikes/

Looks like the Primark of bikes, not quite Nick's vision.

Thanks, I was vaguely aware of them, I just don't see the brand synergy.

/pukes on cock

Brant Richards of On One/Planet X fame is involved. He loves a bargain.

Oh dear.

Makes sense to me - different target market but a business with logistics/stock mgmt etc to overcome the issues of previous owner.

Genuine question - how can a company that sell bikes for less than £300, sell urban cycling jackets to the same people that cost more than their bike?

The razor blade, home printer model?

Do a sports direct; buy brands, slash production costs (& quality) and pile them high?

Expect shit branded fruit of the loom t-shirts...

Either Mango is doing very well, or Vulpine got sold for pennies.

Have you ever seen a Mango on the road?

Yeah. Shit loads of em. Mostly a combo of green and orange. Grim.

This will be horrible.

Harrington jacket Mango bike collab

Haribo

Thought Mango bikes rebranded?!

I thought Goku was the nom du jour for inferior bikes now?

I got my "in administration" letter this morning. Apparently proposals will be sent to all creditors and shareholders within 8 weeks with emphasis that creditors are first in line.

You obviously live in a much hipper area than me. I saw one, once, in a clothes shop window as part of a display.

Around London I also see plenty of them, but I also throw a gaze at all bikes I can throw a gaze at.

Pivot. It's very easy to reposition them as 'accesible' (cheap) now. It should've been that from day one anyway. A win for Mango bikes if the do this well IMO.

It might just be me but I think Mango stands out from foffa and others as their 'cheap' bikes are genuinely good value.

True, they started with cheap, remained withing cheap, and never over promised AFAIK.
Prefer the Mango brand definitely more than Foffa.

I don't think that will be there main play. I imagine they will keep the two brands separate but look for cost efficiencies between the two. Vulpine didn't fail because there was a shortage of people willing to buy their clothes - people don't really care what's behind the brand, whether it's PE at Rapha or Mango Bikes at Vulpine.

Also there are plenty of £50k+ earning people riding Mango bikes

Vulpine failed because they overestimated their market whilst getting their ordering massively wrong.
They had £250k in stock, according to the administrators. I'm not sure if that included the 2000 unsold and contractually unsellable Hoy Vulpine t-shorts...
Apparently they were trying to get £50k for the company. That's pretty much chump change - if you've got the infrastructure already, you can probably make that back from existing the stock. Anything else on top of that is a bonus.