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CYOA
i_am_lono
Having grown up in Moray, many moons ago I worked as a tour guide at Glenfiddich as a summer job. Mainly awful, but free whisky and access to staff malts was a bonus. Alas, I was a daft 19 year old who knew fuck all about what to buy, so my dad was kept in Balvenie for many a year whilst I bought £12 litre bottles of Goldschläger. I have some juicy behind-the-scenes stories that would help in no way whatsoever but could probably remember most of my tour spiel.
As for pitching, I'd stress the family aspect of Grant's, the Speyside aspect, the rolling heather romanticism of it all. Just avoid the "wild seas/Rapha film" stylings that the Island distilleries adopt as Dufftown is a pretty dull place. As for the whisky itself, maybe emphasize the skill it takes to blend etc. Glenfiddich was always considered the posh cousin to Grant's red-nosed jakey uncle, mainly from the pure malt/single malt angle.
Probably not mention the fact that all kinds of "extra ingredients" went in the mash tuns, particularly after a staff night out.