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does the quality of the LBS you go to matter much for the wheel build?
Not if you build them yourself 😀
Wheelbuilding is a skill, but one which can be replicated fairly easily by an unskilled operator using the right algorithm. The target is a circular wheel with uniform and correct spoke tension. A good builder will get closer to this end quicker, by an amount which exceeds the ratio of his hourly rate to that of a monkey. In other words, if the monkey spends enough time to get a good result, he will have to be fed more peanuts than the skilled builder.
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Building straight, round carbon wheels should be easy so long as you start with a rim that is straight and round.
Assemble loosely, check the pattern's right, wind the spokes til you can't see the thread, then go round the wheel adding half-a-turn until the tension's almost ridable. At this point you should have relatively even tension and the rim should be radially true (no major ups/downs) and close to dished (assuming the spoke lengths were right). Work on the roundness before the side-to-side.
The collective opinion of LFGSS community is pretty good overall. I probably won't go for China Carbon this time around because the weight advantage is marginal vs cost, and I watch too much Durianrider.
Another question regarding wheel building, does the quality of the LBS you go to matter much for the wheel build? I've seen threads where specific builders are recommended but I had initially just planned on either going to Brixton Cycles, Cycle PS, or Seabass Cycles.