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do people normally choose to go higher just for durability?
Yes, and for greater stability in the event of a spoke breakage. You can usually ride home with one spoke out on a 32H wheel, whereas on 20H it's likely that you'd have to at least slacken off the brake clearance to the point of making it ineffective.
any suggestions on different rims?
The thread is full of them, DT R460 is the cheap option, Kinlin XR22T is also significantly less than Archetypes.
I am planning on having Mack low flanges laced to archetypes, as a fair weather commute bike in London with a 20/24 count.
I weigh about 63kg, and as far as I'm aware this count is safe, do people normally choose to go higher just for durability? Also a few users have mentioned there are better and cheaper rims than the archetypes now, so any suggestions on different rims? (I probably won't be running brakeless)