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@redbikesgofaster
Interesting...Looks like Volvo told a porky on their LifePaint TV advert by claiming the stuff worked well on bike frames as well as clothing.
Turns out it doesn't, and the advertising regulator has slapped them down and said they need to stop making that claim:
"The ASA considered that the average consumer would expect LifePaint to be able to produce a similar effect to that seen in the ads. The video gave equal prominence to the frames of the bicycles as it did to the clothing of the riders, and showed the product being sprayed on a bike frame, so we considered consumers would expect the product to work on both surface types.
"Although we acknowledged that the video provided by Volvo showed that the product did initially produce a reflective effect when applied to metallic surfaces, we also understood that the effects shown on the bicycle frames in the ad were achieved with a different product.
"We therefore concluded that the ad exaggerated the performance of LifePaint and was misleading."
https://www.asa.org.uk/rulings/volvo-car-uk-ltd-a16-366734.html