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Yeah, aware that they're just rebranded farsports (or whatever). CRC after sales might be easier to navigate than farsports, and any warranty return would be easier. Only thought with direct from manufacturer was the ability to spec wheels myself (though prime are basically what I'd spec), and lack of ugly decals.
dglshrn
Prime are Chinese carbon, the price premium just buys you whatever QA and after-sales support the distributor gives you. £595 is about what you'd end up paying a reputable Chinese company anyway, after allowing for shipping and taxes.