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@Aroogah
I think that some of the "snobbery" is perhaps not, although it comes across like that. Frankly Rapha fan-bois weren't their target market so you can ignore the obvious ones anyway.
From my own perspective, as a long time customer of Vulpine and as the starter of this thread, what you are seeing is an annoyed customer base. I answered survey after survey for them over the years giving feedback along the lines of "Your inconsistency is infuriating."
Inconsistency in terms of quality, sizing, design and pricing. They were all over the shop with a small number of some truly excellent pieces with lots of sub-mediocre fillers that never lasted very long. I love every one of my Vulpine socks, jackets and gilets. They few jerseys I kept, and the bibs that were immediately returned, I had lots of issues with. Strange cuts, comfort, odd stitching, and really low quality stuff that didn't last more than a few months. With no reason to ever pay full price because I could just wait a week or two for the inevitable sale.
I literally only ever bought jackets from them and really, how many jackets do I need? Not enough to keep them in business if I only buy once every couple of years at discounts.
You live and die by your products and by your customer experience. That experience didn't change year on year. I would have loved to see any sign of improvement over the years but didn't. Clearly I'm not the only one who turned into a non-repeat customer based on the same experience.
Best of luck to their staff. Hope they all land on their feet.