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Sumo-
Rapha - 2003.
Swrve - 2005.
Rapha launches cycling-specific jeans: 2011. Edit - sorry, late 2010.
Sure, Rapha was making cycling jerseys and the like before that, but are you going to claim they invented those?
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Rapha had an entire range of urban clothing in 2005 called FIXED that included jerseys, shorts, 3/4's, a backpack etc...
h2o
deleted
I seem to remember the likes of Swrve started making similar clothing earlier than Rapha, but sure, let's not question the Rapha origins mythology