Rapha does some of that too
Rapha invented it. It's their market, so if you want a piece of the pie you don't start by making similar products.
I seem to remember the likes of Swrve started making similar clothing earlier than Rapha, but sure, let's not question the Rapha origins mythology
Rapha - 2003. Swrve - 2005.
@h2o started
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Rapha invented it. It's their market, so if you want a piece of the pie you don't start by making similar products.