Vulpine Clothing

Rapha make quality well designed cycling kit and also do a city range, Vulpine made expensive commuter clothing which is not particularly good for cycling, except maybe to the shops.

I thought the niche that they were aiming for was clothing that you'd ride to the pub/shops in and not feel like a tit in. Yes, Rapha does some of that too (and recently quite well).

Also, @amey - LOL that anyone would buy the Rapha B&O headphones at 33pc markup because they're pink. Just, why? What's wrong with the normal ones?

But yeah, the responses are pretty much exactly what I was expecting - there's a lot of tribalism in your brand choices, and Rapha has done a great job of milking that tribalism with some products which objectively are frankly ridiculous, alongside some really very good stuff.