Edit: Probably came across as more of a dick than I intended here. I meant Fry in the "not sure if trolling" sense, not the "not sure if moron" sense. Anyway it appears I'm out of step with popular opinion on naming convention, so what the hell. It's just bikes at the end of the day.
I'd never trust a fork manufacturer that uses the annoying tautology of "front fork" out of principle.