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Sounds very strong, much stable.
I mean it's probably similar to Quorn and other proprietry products who are just the leaders in a heavily patented, but diverse industry? I wonder how much it costs to actually make the stuff.
I heard once, that if Quorn's recipe and means of production was made open-source it would have solved world hunger already. That sounds loaded, but just mean it as a relevant aside.
improvisation or turn on each other?... the thought of liquidising frozen peas with vanilla yoghurt and bran flakes fills me with horror... (I think theres a lot more to it than that). Theres alternatives, but I like the idea of buying British.