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It will only work if the electorate are gullible cretins willing to vote for their own prejudices against their own interests.
We're fucked, aren't we?
kl-
We are truly fucked.
I've seen my mother vote right wing most of her life, she swallows everything the Sun says. Yet she's suffered from illness, was left out of work, and survived on benefits. She more than anyone should vote left/liberal, but she constantly votes against her own interests.
Why? Because the truth of it is that she is racist.
There's no other way of saying it.
Whereas I would vote the other way, against my interest, in favour of a fairer society with more social mobility and less poverty.
But people who share this view seem to be a minority. A vocal one for sure, but still a minority.
We are fucked, because prejudice beats out economic stability and fairness.
Velocio
An update on the campaigning graph (including where Tories have taken out local paper adverts)
Clearly, the Tories are working from a position of comfort with regard to their 'base', and are seeking to take over as much Labour territory as possible. Will it work?