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  • I've tried to think of a way to ask this without it sounding critical, it's not meant to be:

    How does an internet shop go bust?

    Buying stock on tick in the hope it'll sell on before you have to pay for it?

  • Not an expert, but I imagine for anything bigger than a home business you have lots of the same overheads, you don't pay for a shop but you pay more for virtual shopfront stuff. You can't just put everything on ice and have no outgoings, you still need cash flow.

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