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We haven't determined that we will do this yet... mostly due to deliverability and timing issues (can we send it on time, can we get to the inbox, can we manage the right email to the right constituency recommendation and polling poll, etc).
We're starting to assemble a project management team to help us deliver these things, but right now we are focused on the immediately achievable.
We're definitely thinking of this, and how to achieve it.
It's amusing to think of how to send potentially hundreds of thousands of emails within a short time-frame, and to NOT look like a spammer.