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Although I have mild distaste for specialized, the shame was more that his paint work wasn't paired up with nice independant frame builders to be admired by many for years to come.
You make a good point re them #doingitright but yeah, ruthless is their Speciality.
TM
I see where you're coming from with the distaste for Specialized. They have done some pretty ruthless shit in the industry, but that's business innit. I'm not really into the whole fixie Crit racing shit that is massive now, but don't like they way they just decided to throw money at Red Hook to become the main sponsor, and recruit the best racers in to dominate the series for their team. Was a bit gutted for Cinelli who supported RHC from the get go.
I do however like their idea of completely re branding the team for each race, and giving a different member of the specialized design team free reign to do what they want... that's pretty cool in my book. You won't see any of the other big manufactures letting staff get creative like that on a project with such a big audience. How to to PR right in my book.
As far as big multinational cycling companies go, you can do a lot worse.
(Thanks for the kudos by the way... I've taken A huge gamble to have a shot at making a living doing what I really enjoy, so it's a real motivation boost when people say they dig it!)