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Then they will moan from under their little stone that they 'didn't vote for this lot...'
I do agree with what I think is your implication that it is their democratic right not to vote as much as it is to do so.
However, one could argue the current government have an interest in turning the electorate off politics, as those who might oust them are more likely to stay at home than their own voters.
One patronising little e-mail is easy to ignore in a sea of spam. But if it gets even a small number of people out, who might want to vote and otherwise might not, why not?
If people need a reminder to vote 'on the day' and don't know where their polling station is then they should be allowed to stay under their little stone.
and not be bothered by fucking patronising emails.