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  • how to send potentially hundreds of thousands of emails within a short time-frame, and to NOT look like a spammer.

    In short, authenticate correctly and send from an IP that already sends that volume. One of the key things that'll get your send bulked is a sudden increase in volume, even if you authenticate fully.

  • Yeah, but we don't have an IP that already sends that volume. I'm best placed, and i don't have that.

  • Then your best bet is to blend your send with that of someone else who a) has that volume and b) has a good sending reputation.

    Problem there is you seldom get to pick your bedfellow, so might end up sharing an IP with UKIP.

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