It's going to be interesting seeing who it is, for example Fizik bought Brooks back in 2002 and that appears to have been a success.
I think a lot depends on whether it goes to a player in the cycling space or a fashion/luxury company. I can't think of a UK company that'd buy them, but I can think of a number of European/American ones who might.
It's going to be interesting seeing who it is, for example Fizik bought Brooks back in 2002 and that appears to have been a success.
I think a lot depends on whether it goes to a player in the cycling space or a fashion/luxury company. I can't think of a UK company that'd buy them, but I can think of a number of European/American ones who might.