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  • "We're not a cycling club in the traditional sense but rather a community of like-minded bike enthusiasts"

    Bike enthusiasts. Not cyclists.

    " whose propensity to enjoy the finer things is maximised through an aggregated representation."

    All about the gear, bro.

    "And this way our beloved industry players win too. Through this reverse marketing model they are driven directly to the most relevant sources of trade.

    Our data driven model enables this granular matching up process."

    Dafuq? #fintech

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