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Why so much packaging?
Capitalism. Companies don't add packaging for fun, they are constantly trying to reduce the amount they use consistent with maximising profit. If you want to "be the change you want to see", select products which use less packaging, or the kind of packaging which fits your prejudice about what's "right"
I have a question I'd like answering. Why so much packaging? With everything I ever buy, just so much stuff that goes directly in the bin (either recycling or normal rubbish).