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  • And for everyone who is compensated now, there'll be 100 people who'll do it for free in the hope that they might be compensated in future. Or just because everyone else does.

    Somewhat related: I was a bit shocked when my 10 year old niece broadcast what was effectively a promo for a makeup brand. Of course she's just copying what she's seen teenage beauty bloggers doing.

  • Exactly. While this is getting off the subject, I bet the return on investment (almost always goods and services in kind, not hard cash) can be incredible for some products and audiences. Especially where it 'disrupts' restrictions on marketing to kids on TV, or alcohol, gambling, etc

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